Search Engine Optimization’s 3 Cs

Search Engine Optimization’s 3 Cs

Simply put, the fundamentals of Search Engine Optimization can boil down to The 3 Cs: content, code and credibility.

Content: As outlined in an earlier Search Engine Optimization article, content is indeed king. Without keyword-loaded HTML text on all key pages, there is little chance for a Web site to gain high visibility in search engines. Search engine spiders can’t read what they can’t see. Without eyes, the spider does not inherently know what an image or Flash animation depicts or contains. Therefore, it will never give that content as much weight.

Code: With the proliferation of database-driven content management systems (CMS) and WYSIWYG editors, much of the source code behind a Web site that helps define the content and layout is large and clumsy. Spiders have trouble with some forms of programming languages that may make it easier to build or manage a Web site, like Javascript. The ideal solution to ensure your site is thoroughly indexed by search engines is to design it to widely accepted Web standards.

Credibility: To push yourself above and beyond the noisy competition, you need to build a sense of credibility with the search engine. The best way to do that is to acquire links from relevant industry sites that are ideally popular and are also visible in search for your target terms. So, the more popular and relevant a site is that links to you, the higher your link credibility will be with Google.

Bonus – Conversion: The best way to ensure your keyword phrases are relevant is to closely monitor and analyze your site traffic via a Web analytics package like WebTrends. Thus, it can tell you what phrases generate traffic and from what search engine. If you have the proper setup and configuration, you can tie those to conversions.

Leave a Reply

Your email address will not be published. Required fields are marked *