Convert your website visitors to Customers
For many years businesses have been caught by the magic of optimizing website may it be organic or paid. Their entire goal is to be on top of the search engine rankings so people would notice them and click on their website. But have you ever thought how many of those who click your website do really convert to real clients and loyal customers?
The main goal here is to convert those visitors into customers and clients of your business, having the top rank on search engines is not enough conversion is what matters most. You do not want all your investments for your website go to waste…
Make it crystal clear
What do you want people to do when they visit your site? Buy my item or Hire me should be on top of your list. Next up is to engage them to connect with you sign in their email accounts for free updates and trials, a clear call to action which brings then closer to buying or hiring you.
Do not be afraid to ask for emails since it’s really your goal to connect and have them buy your products and services.
Say It like you mean it
Have you ever wonder what would be the first impression of people once they click on your site? What does your website say about your business? Does it make you look amateurish or professional?
Make it a point that once the visitors got in to your site they would instantly have a clue what you are offering and that you mean business that’s why they could trust you. Do not give them a hard time figuring out what you are really offering and what your business is all about.
Make it easy for your visitors to find and buy the products or services they want. Explain to them what your products and services are all about how they could avail and different payment options you offer. Guide them on how to do it because you would not expect first time visitors to know exactly how to navigate your site and how they would finish ordering.
Imagine yourself as a first time visitor of your site. What would you want to explore and do first?
Even if some people think that testimonials are not that credible enough to say that a company or a business is really good admit it or not we still get curious on what others would say about a specific brand, product or company. Testimonials tickle the mind of your website visitors it brings curiosity; a feeling that pushes them to buy or avail your products or services.
Offer something for free
It may be hard to admit but not all visitors of your site will really be buying or availing your product or service but still, use this opportunity to be connected with them. Offer free trials, demo or even free discount coupons on their first checkout. Make them remember you so when they are ready to buy you will be their first option to shop on to.