Search Engine Optimization’s 3 Cs

Search Engine Optimization’s 3 Cs

Simply put, the fundamentals of Search Engine Optimization can boil down to The 3 Cs: content, code and credibility.

Content: As outlined in an earlier Search Engine Optimization article, content is indeed king. Without keyword-loaded HTML text on all key pages, there is little chance for a Web site to gain high visibility in search engines. Search engine spiders can’t read what they can’t see. Without eyes, the spider does not inherently know what an image or Flash animation depicts or contains. Therefore, it will never give that content as much weight.

Code: With the proliferation of database-driven content management systems (CMS) and WYSIWYG editors, much of the source code behind a Web site that helps define the content and layout is large and clumsy. Spiders have trouble with some forms of programming languages that may make it easier to build or manage a Web site, like Javascript. The ideal solution to ensure your site is thoroughly indexed by search engines is to design it to widely accepted Web standards.

Credibility: To push yourself above and beyond the noisy competition, you need to build a sense of credibility with the search engine. The best way to do that is to acquire links from relevant industry sites that are ideally popular and are also visible in search for your target terms. So, the more popular and relevant a site is that links to you, the higher your link credibility will be with Google.

Bonus – Conversion: The best way to ensure your keyword phrases are relevant is to closely monitor and analyze your site traffic via a Web analytics package like WebTrends. Thus, it can tell you what phrases generate traffic and from what search engine. If you have the proper setup and configuration, you can tie those to conversions.

How Does Email Service Affect Your Business?

How Does Email Service Affect Your Business?

email serviceEmail service has become an indispensable part of our everyday lives. In our businesses we rely on email as a way to communicate and record business tasks. Email services are not all the same and your choice of an email service provider can make a big difference in the way your business handles this critically important communications tool.

To make a good choice in email services it is important to understand the basic difference in email technology and related terminology. Then, we will discuss the differences between webmail and email clients, the mail email protocols, and how the cloud is part of email.

Webmail vs. Email Client

Webmail is an email program that is created to run in a browser. So, if you have ever used Yahoo Mail, Gmail, or managed your company email through a browser window, you have used webmail. There is nothing to download and no extra program is installed on your local computer. Relatively, an email client is an email program that is installed on personal computers. It runs on the operating system of the computer. Microsoft Outlook and MAC Mail are the two most popular forms of email client.

 

POP3 (Post Office Protocol) vs. IMAP (Internet Message Access Protocol)

Whether using webmail or an email client, both can be configured as POP3 or IMAP. The first version of POP email was created in 1984. It has a simple goal of creating a way for an email program to pull a message from the server and get it to a local computer. In contrast, IMAP was also created way back in the 80’s. It is more suited to today’s faster Internet and abundance of storage space. Moreover, in an IMAP set-up, mail stays on the server and can be viewed by different email clients.

How to Choose The Best Service Provider?

How to Choose The Best Service Provider?

 

service providerChoosing a domain and web hosting is not that easy task and selecting something without thinking leads to disaster in future. It is highly required to do enough research on the domain name you are going to buy. Having a perfect domain means it should satisfy many things like short-length, related, and attractive domain name. But do you think it is just enough? No, you have to know details of the domain provider too. Many domain service providers are often tricky and try to attract their customers through different methods and here we are providing some of them so that you can choose the best domain name service provider.

Different prices: You must have to check different domain service provides before buying it. Do you know why? You may find the difference in the price of the domain. For example, some providers say the domain name price is 650 INR some may give it for 500 INR. So choose the service provider who is giving the domain name for a low or reasonable price.

Renewal Charges: Be careful! Domain service providers may attract you with their low prices. But remember, that is just a trap! They say the cost of a domain will be as less as 400 INR or so but when you check the renewal charges, it will be sky high and you will be in great loss if you buy it. Also, domain service providers charge really high if your website is successfully running because you cannot stop working on it.

Coupon codes: Some domain service providers offer coupon-codes which helps you get some discount on buying the domain. You just have to copy the coupon code and paste it while buying the domain and then you can see the reduced cost of the domain name. So, it is better to check various domain service providers who offer the best coupon codes.

Special Offers: Like, every other business, domain service providers will also provide special offers for festivals and special days. If you buy the domain on those special or festive days, you can get it for really low-price. Some festivals in which domain service providers give offers are Black Friday, Christmas, New Year, etc.

All About Web Hosting

All About Web Hosting

web hosting

Web hosting is a service that allows organizations and individuals to post a website or web page on to the Internet. A web host, or service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers.

When Internet users want to view your website, all they need to do is type your website address into their browser. Their computer will then connect to your server and your webpage will be delivered to them through the browser. Most web hosting companies require that you own your domain name in order to host with them. If you do not have a domain name, the web hosting companies will help you purchase one. The basic features of a web hosting plan include:

Email Accounts. These are common features of web hosting, especially if you are hosting a domain. There are three main types of email accounts: POP3, forwarding, and aliases.

POP3 accounts are the traditional inboxes. Forwarding mail accounts are useful if you are employing the service of another company to filter your emails for you. Aliases accounts are similar to forwarding accounts.

Bandwidth or Data Transfer. Very often web hosting talks about bandwidth and data transfer as the same entity. However, they are in fact, different. Bandwidth is the amount of data that can be transferred at one time. While data transfer is the actual amount of data transferred.

Disk Space. All accounts offer a certain amount of disk space that you can use to store your web files. So, it is recommended that you have some sort of estimates on what you need for various tasks – the amount of space you need for your emails, web files, databases, etc.

 

 

Evolution of Server Technologies

Evolution of Server Technologies, Providers and Best Practices

Technology is ever-changing with the growing needs. Today has the scenario that new technology becomes outdated within 3 months. What is new today being obsolete tomorrow. Server technology too has seen the continuous evolution.

Evolution of Server technologies:

It was in the decades of 80’s when internet technology had just started, there grew the need for machine for data hosting, and then server technology was introduced.

Earlier there were server rooms within the enterprises, but gradually with the popularization and rapid usage of internet, need for website hosting arose. Adding to it, even social media and online networking came into existence, and the demand for web server hosting grew extensively.

In the beginning, there were rack positioned servers in the cool aisles, while today, it has evolved to big data centers with controlled climate using HVAC technologies and highly advanced multi-layered security protocols.

As they say “need is the mother of invention” so, when the traditional storage systems were found inefficient and unfulfilling in terms of performance, Virtual Server Technology was introduced. The face of server technology got changed with the introduction of virtualization. It leverages the capabilities of server from computing to networking as well as storage.

Evolution of Server technology providers:

With the changing server technology, the providers too have grown and evolved rapidly as well. From an enterprise-specific server room to data center, the entire web server hosting industry has changed. Today, there are an array of web hosting options in terms of machine, physical space, virtual space, instances and components.

Evolution of Server technology best practices:

Earlier there were limited web hosting providers, but now internet is part of everyone’s life so, there are numerous server providers. So, the server technology practices have evolved from ‘just choosing the best suitable server’ to ‘completely screening the web server provider.’

Today you need to ensure the web server provider offers best services in terms of:

  • High server availability
  • Network uptime SLA
  • Degree of network and data security
  • Disaster management services
  • Redundant infrastructure
  • 24×7 technical support
  • Scalability

 

Personalized Domain Name

Personalized Domain Name

Once you own your own, personalized domain name, you can basically do anything with it. If you have a business, you can use it to host your online store or share critical information with a global customer base. Not only that it helps your overall branding online to your target market.

If you are an individual, you can use it for communication. For example, well-established musicians have their own website where they just say who they are and what they are doing. They can also establish his/her own store for merchandise.

Then there’s having a personalized email account. Instead of having a common address such as name@yahoo.com , it can be ThisEmeail@myname.com

Who Can Get a Personalized Domain?

Today anybody can have both their personalized domain name and host their own email accounts and it won’t break the bank to create or take up all your time to administer.

In fact, it’s not only completely affordable, but essentially hands-free to manage. All it takes is a few simple steps to get set up and you can be the proud owner of both your very own domain and even host your own email accounts.
Owning your own domain and email hosting site not only lets you express your enthusiasm for your team, school or organization, but it also casts you in a leadership position so that you have control over the conversation and can guide others.

 

10 Benefits of owning your own domain

  1. Simplicity.A custom domain such as “www.mybusiness.com” is easier to remember than a generic, co-branded domain such as “www.google.your business.com’’.
  2. Relevance.As of 2012, there are over million active domains, and as of 2017 330.6 million – websites, live on the Internet. The sooner you stake your claim, the more likely it will be that your address matches your business profile.
  3. SEO. Having your own domain name will increase your website’s positioning under search results on top search engines like Google, Yahoo and Bing.
  4. Permanence. Keep your domain name for as long as your business is online. No one else can use your domain as long as you pay the host that set it up.
  5. Credibility.Prospective customers will more readily transact with businesses with a professional, established online presence – made possible with a personalized domain.
  6. Locality.Google searches can be heavily influenced by a user’s geographical location, so if you appeal to regional customers, take advantage of country extensions on your e.g.“www.mybusiness.com.ca’’
  7. Correspondence.Once you acquire a domain, your email addresses will appear as “customer@mybusiness.com” for example. Like we mentioned in our last post, custom email address go a long way in maintaining professional communications with your customers.
  8. Save time and money when your buyers want to reach out for you or when you need to contact someone. Also you can get a domain for a low cost, no worries. It is a smart move for your online future.
  9. Customized domains will give you a truly online presence and it will establish your business as a brand.
  10. Ubiquity.You will have the opportunity to acquire multiple domains with different extensions (i.e. .org, .net, .me, .co) and associate all of them with your biz.

 

 

How to Choose a Web hosting plan

Choosing a good hosting plan is somehow similar to the way how you choose a laptop. You do not need to learn every component inside a laptop to pick a good one; likewise, you do not need to have deep knowledge to pick a good hosting plan. However, you need to know what makes a hosting plan stands out from the others.

How to Choose a Web hosting plan:

Reliability, flexibility, quality and price are the 4 most important elements you need to look after when you evaluate a hosting plan. Below, I will explain in detail how to evaluate these.

Reliability

If you’re looking forward to build a business website, then it’s very important for you to know how reliable is the hosting plan you’re going to use.

  • Uptime close to 100%– High uptime makes sure your visitors can always reach you by your website, thus not losing any opportunity to make sales.
  • Great support– you need to know does the plan come with technical support. If yes, then how and when you can reach them? Nowadays, most of the hosting companies provide technical support to their customers but not all of them provide quality support. So, always keep your eyes sharp and read reviews for the company before you decide to choose the hosting plan.

Flexibility

When your online business grows bigger, you might need a better hosting plan to support your website. Always ask these questions while choosing a hosting plan:

  • Can the plan be upgraded easily to a better plan in the future?
  • How much is the cost for upgrading the plan to a better one?
  • And, in case if you want to transfer the hosting service to another company, how easy is that?

Quality

You need to know the standard of a good hosting plan nowadays. I can’t cover everything here, but I can suggest you always pick a plan with cPanel and Fantastico, MySQL– version 5 and above, and of course PHP 5.

  • cPanel– cPanel serves as a control panel used to manage your hosted account. It’s very similar in the way the Windows control panel works. Also, cPanel allows you to manage your website with little fuss while providing as much control as possible.
  • Fantastico– This is important, especially for newbies who first create their website. Fantastico enables you to do one-click-install for WordPress blog, forum, Joomla content management system and many other popular programs without any technical knowledge at all! Wonderful, isn’t it?

Price

This is depending on the quality of the service. A good hosting plan is very cheap nowadays. Usually the price to set up a website with unlimited add-on domains is about $6-8 per month. Of course, this varies for different companies as they offer different plans.

Hosting Terms Every Website Owner Should Know

Hosting Terms Every Website Owner Should Know

 

If you’re an old business that needs to move to the e-commerce industry or a new player on the market then you’ll probably be having a hard time learning the new technology that is needed for your needs. To have an idea, here’s 12 hosting terms you should know before or after you’ve obtain a website.

 

  1. Domain Name

A domain name or a most common term we use today is “website’s name” which consist of your brand, business, organization etc. and an extension (.com, .net, .org etc.)

 

  1. URL

Uniform Resource Locator or URL is a websites address. Every websites page has its own address. For example, your current location of a website is the Home page. Once you clicked its about page you are now being transferred to another page which means it is another URL on the same website.

 

  1. IP address

Every websites URL address is a IP (Internet Protocol) address. This is a unique number that is assigned to a device on a network. A URL cannot be understood by a computer but can understand and process IP addresses to access websites.

  1. Server

A server is a computer that is set up to deliver web pages to be able to access to other devices. It does this by using HTTP/HTTPS (Hypertext Transfer Protocol) to send the files to form a web page whenever a device accessed your site.

 

  1. Linux Server

A Linux server is a server that runs on Linux OS. Linux is the most common OS used on servers and most websites run on Linux servers. It is compatible with many apps needed to run websites, no question why it is a popular server.

 

  1. Windows Server

A windows server runs on Windows OS, a well commercialized and expensive operating system unlike Linux. Websites that run this server is used if you are already using Windows and may want to utilize some of its features.

 

  1. Shared Hosting

A Shared hosting is the most affordable hosting solution available to website owners and is ideal for small websites and personal blogs. It is “shared” hosting which means multiple users shares its resources, memory, speed in only one physical server.

 

  1. VPS hosting

VPS is also a single physical server on which creates virtual servers having its own resources as an individual server which gives users more customizability and freedom towards your own server.  

 

  1. Dedicated server hosting

A dedicated server is used in medium to large sized businesses. This kind of servers may be the most expensive ones. They have massive storage space and offers tons of resources. Specifications for dedicated servers can be fully customized depending on your needs or for future-proofing.

  1. Cloud hosting

Cloud hosting is where you run your website from the cloud. It uses a virtual server which is stored on a network of physical servers instead of a single or virtual server. Cloud hosting is a better choice of you run bigger websites. It is helpful for those websites that can handle large network traffic and have the capability to resize the resources needed. Cloud hosting goes through different offerings, you can choose from a variety of deals that will suit your planned budget for your website.

  1. Web Host

A web host, such as I-Map Web Solutions, is a company that provides customers with the resources they need to broadcast their website over the internet. They provide the servers and software needed to achieve this and rent out space on those servers where clients can store their website files.

Web hosts also maintain their servers, keeping them up to date, optimized for best performance and secure from hackers and viruses. In addition, they also provide a range of other essential services, such as email hosting and backups.

 

What is Business Email Hosting and its Benefits?

What is Business Email Hosting and its Benefits?

Digital and social media had a significant amount of growth over the past five years. Despite all that, Emails still remain one of the most important ways of business communications. Businesses send thousands of Emails to function crucial business functions. Today, there are still many organizations providing free email hosting services like Gmail, Hotmail, Yahoo for their business. However, these email accounts provide them with such email ID that are suffixed with the extension indicating towards free email hosting service providers and does not give them the advantages of professional email ID. For this, they need to get business email hosting.

business email hosting, email hosting, business emails, email hosting, email host, business email host, I-Map Websolutions Inc

What is Business Email Hosting?

A business email is the email specifically used for a business. A business email address contains the company name in it like employeename@companyname.com. This professional email ID not only establishes the authority of a person to act on behalf of a company but also acts as an advertisement of the company because the business name stays visible with every communication the employees make. Building a brand name is only one advantage of business email. There are many more advantages of a business email hosting account.

Benefits of Business Email Hosting

A business email hosting service not only makes your communication more professional but also increases your brand value. By using a professional mail account, your business domain name will give much more credibility to your business as your customers will trust you more.

Here are the various benefits of a professional email hosting for your business:

· Communication made more Professional: Using business emails will make your business communication more professional be it an internal communication with your employees or externally with your customers or stakeholders. On the other hand, a similar proposal sent from your business mail address looks more professional and convincing.

· Trust: As discussed above, a business email account is trusted more than a free mail account by the customers. A professional email account is always associated with a domain name which is your company’s business domain name on which your primary website is hosted. Any customer wishing to know more about your services can easily recognize your website address. This helps tremendously in gaining your customers.

· Cost Effective:  An email account costs nothing in comparison to the benefits you get from them. Many businesses consider investing in business emails as a wasteful expense. However, once they start using the mails, and see the benefits, they realize the true value for their money. We, at Net4, offer a promail account, our basic email hosting service for as low as Rs. 7 per month. Check out our various cost-effective email solutions for small business.

· Storage Space: Most service providers provide customized storage space to their customers. Depending upon the specific customer requirement, email service providers go ahead and customize the storage space.

· White-Label Email Hosting: With a white-label email hosting, you can use your own logo on the email account. This helps you to use your own brand name on the email account. White-label email solutions help you keep the identity of the service provider private and allow users to use their own brand name on the emails. Check out our Bizmail business email service which is a completely white-label email hosting solution.

· More & Better Features: Professional mail accounts give you many more features and benefits than a free email service. For example, a free email account might not allow you to customize the mail box size, while a professional mail account like our Bizmail service will allow you to customize your mail box size according to your needs. Professional mails give you specialized features for your professional usage, like mail monitoring, or mail grouping that a free account won’t give. The business email solutions for bigger enterprises- the enterprise email service even give the feature of shared contacts, calendar and task with backup and recovery of delete trash mail. What more, you can even customize business email service as per your needs when you use paid email server hosting service.

 

Tips for Creating a Successful E-Commerce Website

Thinking of setting up an Successful E-Commerce business? With software such as WordPress, it’s possible to build an E-Commerce site and get it online in no time. However, while getting your website up and running is fairly easy, turning it into a long-term, successful business is much more challenging. In this post, we’ll show you the important tips to help you grow your fledgling store into a thriving to your business.

e-commerce, electronic commerce, online business, online shop, I-Map Websolutions Inc

  • Choose the products that can you sell in your E-Commerce Business

This sounds like obvious advice, but its aim is to draw a distinction between what you think will sell and what you know does sell. If you want to create a successful E-Commerce business, you should focus on products that have a proven track record and sell them while they remain popular.

One way to identify trending products is to see how well they perform on social media. If they are getting lots of likes on Facebook or mentions on Twitter, then it is a clear signal that people are interested in them. Also, check out the reviews on the sites of other retailers. If there are lots of recent, positive reviews, this is another indicator that a product is very popular at the moment. Finally, search for the products on Google Trends, this will show you how many people have searched for them over time and give a forecast for the near future.  Do remember that some products have much longer life-cycles than others. Some may be hot property for years, others may last just a few months. You don’t want to invest in stock just as it goes out of fashion.

At the end of the day, finding the right products is down to researching the market. Understand what sells and you have much more chance of becoming successful.

  • Use established e-commerce techniques and pull it to your own needs

There’s an established formula for online selling that has been honed and updated by many successful businesses over the years. Companies use it because it has been proven to work. Rather than dive in blindfolded, take the time to discover that formula and find out how you can shape it for your own business. You’ll need to look at a wide range of different variables, such as the products you sell and where you source them, how you advertise, the way you optimize your landing page, and how you can increase your customer lifetime value.

Through experimentation and analyses, you’ll eventually find which techniques bring you the best rewards.

  • Create a site that inspires trust

With so many dodgy websites around, you need to build a store that your visitors will find trustworthy – this is especially true for fledgling brands that people are discovering for the first time. One thing you’ll definitely need is an SSL certificate which will guarantee that customers’ payment details are encrypted and earn you the prized ‘green padlock’ secure icon on the Google address bar.

In addition, offering money-back guarantees, free delivery and live chat are other ways to inspire confidence.

A website’s design is also important. You want a theme that matches the both your brand and the products you are selling. Customers have expectations of what reputable sites look like, so It is worthwhile checking out what your successful competitors’ do before designing your own site.

  • Test your ad to find the best Return On Investment

The best way to make sure that your ads have the biggest impact is to test them. Not only should you test different ads, you should also test them on different audiences. This will give you a much clearer understanding of where to invest your money and your time in order to get the biggest return.

If one ad becomes especially successful, then you can replicate it and scale it to make even more sales. However, remember to do so in increments so that you use your budget wisely.

Three good tips for internet ads include using creative language that can inspire others to share on social media; employing scarcity techniques, such as ‘while stocks last’; and offering quantity incentives, ‘buy one, get a second half price’ etc.

By far the best way to advertise and one that has the biggest ROI is using email marketing. However, to do this successfully, you need to get as many people as possible to subscribe to your emails or your newsletter.

  • Guarantee that you have great customer support

To increase sales, improve customer satisfaction and earn great online reviews, it is absolutely vital to offer top-rate customer service. And for online stores where customers can shop at any hour of the day, ideally, this needs to be offered 24/7.

One of the best ways you can do this is through live chat. This can help customers with product buying decisions and assist with issues that arise once the product has left the warehouse. It’s good for the brand’s reputation and inspires return custom, meaning increased customer lifetime value.

  • Support your site with great hosting

Never underestimate the importance of good web hosting when it comes to having a successful e-commerce business. Good hosting can ensure your website is always available, that it loads quickly for your customers and that their data is secure. It protects you from hacking and malware, provides backups for quick disaster recovery, and offers you the computing capacity to cope with spikes in traffic during busy periods.

Your business relies on the effectiveness of your hosting. Without great hosting, you cannot guarantee that your site will perform the way you need it to.

Conclusion

E-commerce sites are not automatic money-making machines. Building them is fairly simple to do; turning them into a successful business takes a lot of research and hard work. Hopefully, these tips in this post will give you a better understanding of how to make a success out of your own site. 

At I-Map Websolutions, Inc. we have a range of hosting solutions for eCommerce sites of all sizes. Check out our page to see the different hosting options we offer. www.Imapwebsolutions.com