Search Engine Optimization’s 3 Cs
Content: As outlined in an earlier Search Engine Optimization article, content is indeed king. Without keyword-loaded HTML text on all key pages, there is little chance for a Web site to gain high visibility in search engines. Search engine spiders can’t read what they can’t see. Without eyes, the spider does not inherently know what an image or Flash animation depicts or contains. Therefore, it will never give that content as much weight.
Credibility: To push yourself above and beyond the noisy competition, you need to build a sense of credibility with the search engine. The best way to do that is to acquire links from relevant industry sites that are ideally popular and are also visible in search for your target terms. So, the more popular and relevant a site is that links to you, the higher your link credibility will be with Google.
Bonus – Conversion: The best way to ensure your keyword phrases are relevant is to closely monitor and analyze your site traffic via a Web analytics package like WebTrends. Thus, it can tell you what phrases generate traffic and from what search engine. If you have the proper setup and configuration, you can tie those to conversions.